[01] website
Landing pages and SEO
- dedicated landing pages per segment (wellness, weddings, corporate)
- machine-readable menu, structured data, indexing fixes
- AI search visibility: quotable content, llms.txt
// work / feher-sas-panzio
Fehér Sas Panzió
The complete online presence of a guesthouse and restaurant in Bánkút, in one pair of hands: website development, technical SEO and AI visibility, Google and Meta campaigns, tracking, and daily monitoring with our own Marketing.OS system.
- typewebsite · marketing
- channelsGoogle · Meta · SEO
- deliveredlanding pages · campaigns · tracking
- livefehersaspanzio.hu ↗
The starting point
Fehér Sas is a guesthouse and restaurant in Bánkút, inside the Bükk National Park. Bookings run on an external booking engine and the website is custom-built, but ads and tracking lived separate lives. Beyond leisure guests, the guesthouse wanted to fill weekdays too: with smaller weddings, corporate team-building days and groups.
The work started with an audit of technical SEO, speed, AI visibility and tracking. Every later decision built on it.
What we do
[02] campaigns
Google and Meta
- brand and generic campaigns kept separate
- conversion goals cleaned up: bookings and enquiries
- Meta campaigns with enquiry lead forms
[03] tracking + monitoring
Marketing.OS
- GTM, GA4 and server-side Meta tracking
- daily campaign guard, weekly decision e-mail, monthly report
- weekly keyword rankings and AI Overview tracking
How
- Website, campaigns and tracking in one pair of hands. When an ad needs a new landing page, there's no separate developer to find.
- AI suggests, people decide. The system reviews the campaigns daily and flags issues; we decide on changes, and a person approves ad and post copy.
- Access without passwords. Accounts are linked to our agency account and service account, so the collaboration can be cleanly disconnected at any time.
- Watching for silent failures. The system also checks what never throws an error: whether the landing page is up, the form works, and tracked conversions haven't jumped suspiciously.
Outcome
Website, campaigns and tracking are in one pair of hands, the owner gets weekly and monthly reports, and problems surface within days rather than months. The guesthouse was Marketing.OS's first client: what we tried out here now runs for every client.
Accommodation, restaurant or a local service? Start with a free audit; it shows where you can win fastest.
$ free_audit →