The /log
Practical writing on engineering, AI and marketing — from an independent studio in Budapest. Zero buzzword quota, only what actually ships.
AI SEO: who do Google AI Overviews actually cite?
Our data on 12 Hungarian keywords: every page had an AI Overview, yet only 24% of its sources ranked in the top 3. What AI SEO is and how to track it.
ROAS, ROI, CTR: what each number tells a business owner
ROAS, ROI, CTR and conversion rate in plain language: what each metric measures, when it misleads, and what monthly report to ask your agency for.
Search Console, GA4, GTM: a new-year measurement checklist
A year-start checklist for Search Console, GA4 and Tag Manager: ownership and tokens, key events, consent mode, internal traffic, retention and reports.
Google Trends in practice: from data to a content plan
Using Google Trends for content planning: seasonality, comparisons, regions and related queries, and how to turn them into a dated, year-long content plan.
Withdrawal notice: mandatory webshop pages for the holidays
Withdrawal notice, the new online withdrawal button, legal notice and privacy policy: what a webshop must have, how to run 14-day returns and common mistakes.
Google Images and Lens: get products found by photo
Google Images and Lens for webshops: filenames, alt text, structured data, Merchant Center and image sitemaps, so shoppers find products by photo.
Christmas email marketing that stays out of spam
Christmas email marketing for online stores: SPF, DKIM, DMARC, one-click unsubscribe, segmentation and a late-November schedule that keeps you out of spam.
Google AI Mode: what it means for your visibility
What Google AI Mode is, who sees it in Hungary, how clicks change, and what you can do so your business becomes a cited source in its answers.
One-page marketing plan: USP, audience and channels
A one-page marketing plan template for small businesses: situation-based audiences, a USP you can prove, the 4Ps as one decision each, and two channels.
Attribution after cookies: server-side and GDPR
Marketing attribution without cookies: how server-side tracking and conversion APIs work, the Safari ITP trap to avoid, and how to stay GDPR-friendly.
Fast, cheap, good: can you really only pick two?
Fast, cheap, good: why you can't have all three in a software project, why quality shouldn't be the bargaining chip, and how we decide scope with clients.
AI agent vs. template chatbot: which do you need?
What separates a template chatbot from an AI agent, when your business needs which, and where off-the-shelf AI assistants fail. A practical decision checklist.
Why we start all marketing with a technical SEO audit
Fix the bucket before you pour: our six-step technical SEO audit, the problems we find most often, and why it decides your visibility in AI search as well.
Automation for small teams: 5 workflows that pay off
Five concrete, no-hype automations for a 3–10 person company: enquiries, invoicing, payment reminders, booking and weekly reports, and how to roll them out.
Vibe coding pitfalls: why AI-generated code isn't enough
Vibe coding is great for prototypes, not products: security holes, hallucinated packages, technical debt. Here's how we use AI responsibly as developers.
Core Web Vitals in practice: INP, LCP and CLS
What LCP, INP and CLS measure, how much they matter for Google, and how to improve real numbers on a small business site: thresholds, tools and fix order.
Consent Mode v2: why did your tracked traffic drop?
What "default denied" means, why GA4 shows fewer visitors after your cookie banner went live, and how small businesses can measure in a GDPR-friendly way.
Structured data in 2026: what to add and what to skip
Organization, Service, FAQPage, BlogPosting: which schema.org markup still matters per Google, what to skip now FAQ results are gone, and how to check it.
Google Business Profile in 2026: what matters locally
Categories, services, posts and reviews: what actually matters in your Google Business Profile in 2026 for local search and AI answers, and what to skip.
Shopify vs. a custom webshop: a decision guide
Shopify or a custom Laravel webshop? A decision framework for non-technical owners: when an off-the-shelf platform is enough and when custom pays off.
Bing Webmaster Tools and ChatGPT search: 10-minute setup
Why Bing's index matters for ChatGPT search, and how to set up Bing Webmaster Tools fast: Search Console import, sitemap, IndexNow and a robots.txt check.
llms.txt explained: what it is and how to make one
What llms.txt is, what a good file looks like, what Google says about it and when it's worth it. Full example file, step-by-step guide, common mistakes.
Why we build a dedicated AI marketing assistant for our clients
Not another ChatGPT tab. A 24/7 assistant that knows your brand, your numbers and your calendar — and actually gets things done. Here's what it looks like in practice.
Technical SEO in 2026: getting found by Google and ChatGPT alike
Search has split in two: classic Google results, and what AI models cite. Each needs something different. Here's what actually matters today.
AI in your business in 2026: where it actually pays off, and where it doesn't
At peak AI hype it's easy to burn money. We break down which use cases deliver real ROI for an SMB — and which ones to leave alone.