$ flowproject.studio / classic-marketing · [7 active retainers]
capacity: 2 / 4 slots Bp/00:00:00 ENHU
studio@flowproject:~/classic$ describe → classic brand-building · traditional marketing, modern tools · human-led

> Brand building, human led.

Marketing.OS is our AI-driven product. This is the classic version — the right choice when brand-building matters, content needs to be hand-crafted and considered, and you have someone (you) willing to invest time in creative collaboration.

$ see_packages ↓ // I'd rather use AI ↗
// you're here
Classic.mkt
Brand-building, manual content, slower, more expensive, more sensitive
// our other product
Marketing.OS
AI-driven, hourly, faster, cheaper · open →
// ./services.json [6 areas]

Six areas
classic brand.

From brand strategy to print campaigns. Nobody works on all six at once — we typically take on 2—3 areas per project, adding others later.

[01] Brandstrategy

Brand identity

Naming, visual system, tone of voice, brand guideline. All in one place, so a new hire can use it correctly.

  • ✓Naming workshop
  • ✓Logo + visual system
  • ✓Tone of voice
  • ✓Brand guideline (digital)
[02] Contentstrategy

Content strategy

What to write, when, why. Editorial calendar, long-term theme architecture, content audit on existing material.

  • ✓Editorial calendar
  • ✓Theme architecture
  • ✓Content audit
  • ✓Persona + journey
[03] Socialmanual

Social media

3—5 posts / week, brand-on, hand-written. Instagram, LinkedIn, Facebook, TikTok if needed. Community management included.

  • ✓3—5 posts / week
  • ✓Community management
  • ✓Reels / shorts
  • ✓Crisis handling
[04] PRcoverage

PR + influencer

Press relations, reporter pitches, influencer collaborations. Focused on HU + CEE, EU-wide if needed.

  • ✓Press kit + pitch
  • ✓Influencer brief
  • ✓Campaign contracts
  • ✓Reputation monitoring
[05] Visualdesign

Visual creatives

Social posts, ad banners, print campaigns, short video edits. One designer in the system, brand-on everywhere.

  • ✓Social visuals
  • ✓Ad banners
  • ✓Print material
  • ✓Short video edit
[06] Consultworkshop

Strategy + audit

Workshop, brand audit, campaign planning. The right choice if you don't yet know which package fits.

  • ✓Brand audit
  • ✓Campaign planning
  • ✓Internal workshop
  • ✓Marketing ops
// ./setup.sh [3 stage]

How do we start?

Three stages. First is a free consultation, second is the brand foundation (one-time), third is the monthly service. Live in 4—6 weeks.

01

Discovery + brand audit

After a 15-min free consultation, 1 week of audit: where you stand on brand, what's missing, what we aim for. We never start without this.

// one-time
FREE
consultation
Audit: included in Brand Foundation (below).
02

Brand Foundation

4—6 weeks until a complete brand package goes live: naming + visual identity + tone of voice + guideline. The base we build on monthly. One-time fee, worth it even if you don't sign a monthly retainer.

// one-time
CUSTOM
pricing
Scope depends on brand complexity. Exact estimate after the free discovery.
03

Monthly service

After Foundation, the monthly retainer begins — pick a plan (Pulse, Growth, Total). Upgrade anytime, and Foundation fee doesn't recur.

// monthly
CUSTOM
retainer
Tiers below. Exact monthly fee depends on scope and tier.
// ./pricing.json [3+1 plan]

Pick a plan.

Three monthly retainer tiers — the scope is fixed, pricing is always custom. Because branding a micro-startup and a mid-size company isn't the same job. Estimate after a free consult.

[ pulse ]plan_01

Brand Pulse

Weekly content + monthly report. Keeping the brand alive on social channels.

Custom
monthly retainer + VAT
  • ✓3 posts / week (manual, brand-on)
  • ✓1 longer article / month
  • ✓3 channels (IG, FB, LinkedIn)
  • ✓Basic social visuals
  • ✓Monthly report + 30 min consult
  • ×PR / influencer not included
  • ×Print / offline not included
  • ×Strategy workshop not included
// resultThe brand stays alive on social. For SMB/SME that just need consistent presence first.
$ select_pulse→
[ growth ]plan_02 · most picked

Brand Growth

Content + PR + influencer + creatives. Complete brand-building in a single monthly retainer.

Custom
monthly retainer + VAT
  • ✓Everything in Pulse
  • ✓+ PR + influencer (1—2 placements / month)
  • ✓5 posts / week + visuals
  • ✓Reels / shorts (4 / month)
  • ✓Strategy consult 2 hrs / month
  • ✓Quarterly campaign planning
  • ✓Community management
  • ✓Reputation monitor (Google, FB)
// resultActive brand-building across every channel — social, PR, influencer. Serious edge in the category.
$ select_growth→
[ total ]plan_03

Brand Total

Full-service. Print, offline, events, video — we take everything, you just make the important calls.

Custom
monthly retainer + VAT
  • ✓Everything in Growth
  • ✓+ Print / offline campaign
  • ✓+ Event planning (quarterly)
  • ✓Video creatives (2 / month, max 60s)
  • ✓Weekly meeting + dedicated account
  • ✓Annual brand strategy refresh
  • ✓Crisis handling (24/7)
  • ✓Press / journalist relations
// resultThe brand fully handled — online + offline. For industry leaders, mid-corp, building serious market position.
$ select_total→

Custom plan

International scope, special industry, multi-brand, or partial service? Free consultation, we'll discuss requirements and send a tailored proposal in 3 days.

$ request_custom →
// important · 01

Brand Foundation

Monthly plans do not include the one-time Brand Foundation work. If you already have brand assets, we can skip it — decided together in consult.

// important · 02

Ad spend

Monthly fee doesn't include paid social / Google Ads spend. If paid promo is needed (typically not in Pulse, from Growth up yes), we agree budget separately.

// important · 03

Print + events

In the Total package, print and event planning are included, but execution costs (printing, venue, catering) are billed separately.

// ./results.csv [avg/client]

What's the difference?

With classic marketing, the picture changes slower, but more durably. These are 6-month averages from existing retainers.

+47%
// brand awareness

After 6 months on retainer, aided brand awareness grew 47% — within the client's category.

3.2×
// engagement

Engagement rates typically improve 3.2× when brand-on content goes out at hand-crafted quality.

+19%
// value / customer

With strong brand-building, customers spend 19% more on average — not immediately, after about 6 months.

~6mo
// time to value

Classic marketing is necessarily slow. 6 months is the runway — if you want faster, you need AI.

Need speed instead?

If brand-building is less critical and fast payback is the goal, check out our automated Marketing.OS — from €540/mo with hourly-optimized PPC + auto-content. Ready for international markets, too.

$ marketing.os →
// ./contact [reply ~24h]

15-min consult.
€0. No strings_

Let's talk first. We'll look at your brand, the current marketing state, and tell you exactly which plan fits — or whether classic is even the right product (you might be better off with Marketing.OS).

$15 minutes — live consult on your brand
$Brand audit on existing material
$Plan recommendation tailored to your business
$No pressure, no contracts