[01] weekly review
Campaign and search term analysis
- campaigns, search terms and spend against budget
- what competitors are advertising
- a concrete list of recommendations (such as negative keywords) for a person to approve
$ marketing.os --suggest --human_approval
An AI marketing agency
where people decide
FlowProject is an AI marketing agency: our own system, Marketing.OS, analyses campaigns and search terms every week, flags problems every day and prepares content drafts. With AI SEO we work on getting ChatGPT and Google's AI Overviews to cite you. The AI suggests, people decide: it never spends or publishes anything unsupervised.
// what_the_ai_does
What AI actually does for us
[02] daily guard
A campaign guard that speaks up
- when spend runs ahead of the agreed budget
- when a campaign stops serving or Meta rejects an ad
- when a campaign's cost per conversion jumps; it flags, it doesn't fix
[03] silent failures
Tracking and site checks
- whether the landing page your ads point to is up
- whether your form actually sends its email
- whether conversion numbers jump suspiciously, in either direction
[04] rankings
Rankings and AI Overviews
- your target keywords' Google positions, week by week
- whether your keyword triggers an AI Overview, and who it cites
- a weekly summary in plain language, not a raw spreadsheet
[05] content
Content drafts
- ad copy, post and email drafts in your brand voice
- edited and approved by a person
- nothing goes live automatically
[06] flagship
24/7 AI assistant
- a bespoke chatbot wired into your Google, Meta, TikTok and LinkedIn accounts via MCP
- it knows your analytics and SEO data, and you can ask it anytime
- it makes recommendations and, with your approval, carries them out
We build and run Marketing.OS ourselves. It isn't a subscription to a generic AI tool: it's configured for your accounts, your keywords, your competitors and your agreed budget. The 24/7 AI assistant is the top tier: a chatbot that works as your own marketing brain, around the clock. You can ask it how much you've spent today, which ad is worth pausing or what the competition just launched, and have it draft ad copy or a post.
// human_plus_ai
The AI suggests, people decide
AI and our technical know-how are a powerful tool, but a tool. You have to understand it, use it well, and someone has to stand behind it. With us, that someone is always a person who knows your business.
In practice the system does the slow, repetitive part: collecting and comparing the data and preparing drafts. The decision stays with whoever is responsible for it. We review results and next steps together in weekly or monthly meetings, and if something isn't worth it for you, we'll tell you.
- 01Data from your own accounts
You add our agency account or service account to your Google Ads, Analytics, Search Console and Meta accounts. We never ask for passwords, and offboarding just means removing us.
- 02Analysis and recommendations
The system compares the numbers with your goals and budget and makes concrete recommendations, with the reasoning.
- 03Human approval
We review them and agree the important decisions with you. Anything that doesn't add up doesn't go out.
- 04Execution and measurement
The approved change goes live, and you see its effect in the next report.
// ai_discoverability
AI SEO: getting AI search to cite you
AI SEO (also called GEO) is about whether Google's AI Overviews, ChatGPT, Perplexity or Gemini mention and link your site when people ask about what you offer. In our October 2026 measurement, all 12 of the Hungarian service keywords we checked showed an AI Overview, and fewer than a quarter of the cited sources ranked in the organic top 3. Ranking first no longer means the AI will cite you.
We offer this as a service of its own, alongside SEO or on its own:
- Technical foundation. Indexing, speed, structured data (Schema.org), and checking that AI crawlers can access your site.
- Citable content. Concise answers that stand on their own, FAQs, pricing and terms where the question is asked.
- llms.txt, where it makes sense. If it doesn't in your case, we'll tell you.
- Keyword-level tracking. Whether there's an AI Overview, who it cites, and how that changes week to week.
Nobody can guarantee rankings or citations, and AI Overview sources change often. What we commit to is showing you what's holding you back and measuring what changes.
// what_we_dont_do
What we don't leave to AI
- No unsupervised spending. Budgets, bids and campaigns only change after human approval. Even the campaign guard only flags issues; it doesn't fix anything on its own.
- No auto-publishing. Ad copy, posts, blog articles and emails only go live once a person has reviewed and approved them.
- No empty promises. We don't promise guaranteed rankings, ROAS or returns, and when something doesn't work, we don't blame the AI.
- No one-size-fits-all. Not everyone gets the same template: the system is set up around your data, your keywords and your processes.
- No replacement for strategy. What you sell, to whom and in what voice is something we decide together with you.
Who is it for? Businesses with a recurring load of ads, content and reporting that they currently pay for in staff hours. If you post a few times a month, you don't need an AI system for that.
If you're after full-service marketing, not just the AI part, see our marketing agency in Budapest page or the marketing overview. If you want to build your own AI tool or automation for your company: custom software development.
Curious what AI could take off your plate, and what we'd leave to people? Start with a free audit.
$ free_audit →// faq
Frequently asked questions
What does AI marketing mean in practice?
For us it means our own system, Marketing.OS, does the repetitive analysis: it reviews campaigns and search terms every week, checks every day whether something has broken, and prepares content drafts. A person reviews and approves the recommendations.
Can the AI spend money or publish on its own?
No. Budgets, campaigns and ads only change after human approval, and no content goes live automatically. The daily campaign guard only flags issues; it doesn't fix anything on its own.
What is AI SEO, and how is it different from traditional SEO?
AI SEO aims to get Google's AI Overviews, ChatGPT or Perplexity to cite your site. It builds on the same technical foundation as SEO, but puts more weight on concise, citable content, structured data and access for AI crawlers.
What can the 24/7 AI assistant do?
It's a bespoke chatbot we connect via MCP to your ad accounts (Google, Meta, TikTok, LinkedIn) and to your analytics and SEO data. You can ask it about spend and results, it makes recommendations, and with your approval it carries out the change.
Do I need to give you my passwords?
No. You add our agency account or service account to your Google Ads, Analytics, Search Console and Meta accounts. When we stop working together, you simply remove us; no passwords need changing.
Do you guarantee that AI will cite us?
No. AI Overview sources change often, and nobody can guarantee that. We track keyword by keyword whether your site appears, and work on what helps that most.