# FlowProject Kft.

> Independent digital studio in Budapest. Two disciplines: software development, and marketing — a marketing agency with strong developer and AI expertise. Every client is handled individually, and everything starts from a technical SEO audit. Small team (3 + 8 partners), since 2019.

## About

- **Founded:** 2019
- **Location:** Budapest, Hungary
- **Team:** 3-person core + 8 trusted partners (developers, designers, marketers)
- **Languages served:** Hungarian (primary), English
- **Contact:** hello@flowproject.hu · +36 30 710 5407
- **Website:** https://flowproject.hu/ (HU) · https://flowproject.hu/en/ (EN)

## Selected work

- **G8 Alakváltók** (2026, BIOHACK Kft.) — participant web app, webshop and website built as one system (Laravel, Livewire, Filament; SimplePay, Billingo, GLS). https://alakvaltok.hu/ Case study: https://flowproject.hu/en/work/g8-alakvaltok/ (HU: https://flowproject.hu/referenciak/g8-alakvaltok/)
- **T8 Hungary** — official Hungarian webshop for T8 ultralight trail running gear: custom Laravel + Filament shop with six live payment options (Stripe, SimplePay, Apple Pay, Google Pay, cash on delivery, bank transfer), six shipping options (Foxpost, Magyar Posta, pickup points), Billingo invoicing, Google Merchant Center sync, inventory and purchasing, GA4 e-commerce tracking and a public MCP catalogue endpoint. https://t8hungary.hu/ Case study: https://flowproject.hu/en/work/t8-hungary/ (HU: https://flowproject.hu/referenciak/t8-hungary/)
- **Fehér Sas Panzió** — guesthouse and restaurant in Bánkút (Bükk): website development, technical SEO and AI visibility, Google and Meta campaigns, tracking, daily monitoring with Marketing.OS. https://fehersaspanzio.hu/ Case study: https://flowproject.hu/en/work/feher-sas-panzio/ (HU: https://flowproject.hu/referenciak/feher-sas-panzio/)
- **TE STÚDIÓ** — men's and women's fashion webshop on a custom Laravel shop (size variants, online payment, GLS). https://tedivatstudio.hu/
- **Studio Grand Reformer Pilates** (Debrecen) — tracking from zero (GTM, GA4, Search Console), first-class landing page, Meta campaign with per-channel booking measurement. https://studiogrand.hu/
- **Wegom** — beef ordering site around Esztergom (Cloudflare Workers, delivery-day picker, order e-mails). https://wegom.hu/
- **.Piros** — street food ordering in Esztergom (WooCommerce, kitchen tablet view, sales dashboard). https://pontpiros.hu/

## Free SEO + AI visibility audit

- Free written audit of a website's technical SEO and AI visibility (whether Google AI Overviews / ChatGPT cite it for 3–5 keywords), with the top 3 fixes, within 3 working days; no access needed, no commitment. https://flowproject.hu/en/seo-audit/ (HU: https://flowproject.hu/seo-audit/)
- Free website check (same audit, framed for people looking for an SEO checker): https://flowproject.hu/en/website-check/ (HU: https://flowproject.hu/weboldal-ellenorzes/)
- MCP server for AI assistants: https://flowproject.hu/mcp (Streamable HTTP, JSON-RPC, no auth). Tools: list_services; request_free_audit and request_quote send a request to FlowProject only after the user explicitly asks and confirms their name and email.
- Marketing.OS: our in-house AI marketing system run as a service: daily campaign watchdog, weekly analysis with proposals approved by a human, content drafts, Google + AI-assistant visibility tracking, monthly report. Never spends or publishes unsupervised; custom quote after a 30-minute demo. https://flowproject.hu/en/marketing-os/ (HU: https://flowproject.hu/marketing-os/)

## Services

### 1. Software Development

Custom-built web, mobile, and SaaS products. Astro, Laravel, React, Livewire, Filament, React Native. Project-based pricing typically €18k—€120k.

- **What we build:** websites, microsites, e-commerce (Shopify + custom Laravel), internal SaaS tools, mobile apps (React Native), API integrations, custom automation
- **Stack:** Astro, Laravel, React, Livewire, Filament 3, Tailwind, PostgreSQL, Redis, Stripe, Hetzner/DigitalOcean, Cloudflare
- **URL:** https://flowproject.hu/ (HU) · https://flowproject.hu/en/ (EN)

### 2. Marketing — agency with developer & AI expertise

A marketing agency that can actually build. Not "another agency" — one backed by deep technical, developer, and AI knowledge. Every client is handled individually, and everything starts from a technical SEO audit plus understanding the business goals. Pricing is not off-the-shelf: an individual offer is made after a personal meeting.

**The full menu (clients don't pick a package — we assemble what they need):**

1. **Technical SEO + AI-findability** — audit, on-page, structured data (Schema.org), llms.txt, so Google *and* AI search (ChatGPT, Perplexity, Gemini) can find and cite the site.
2. **PPC + daily campaign monitoring** — Google, Meta, TikTok, LinkedIn campaigns; our own system reviews campaigns daily, flags problems and suggests changes (people approve, nothing runs on autopilot); competitor ad intelligence.
3. **Content · brand · social · PR** — brand-voice content, social presence, PR and influencer, visual creatives — where human quality matters.
4. **AI-stack + custom tooling** — MCP integrations to ad accounts, auto-content, image/video pipeline, bespoke automation. This is the developer-DNA advantage.

**Flagship — custom 24/7 AI marketing assistant:** a chatbot connected to all the client's ad accounts (Google, Meta, TikTok, LinkedIn), analytics and SEO data via MCP. Real-time data, recommendations, and (with approval) execution — the client's own always-on marketing brain. A traditional agency can't build this; we can, because we develop.

**Human + AI:** AI and technical depth are powerful tools — but tools. There is always a real person behind the client: weekly / monthly meetings, genuine relationship, accountability. Not marketing fluff.

**Pricing:** individual / bespoke, after a technical SEO audit + a personal meeting. Can be a one-time project (e.g. SEO foundation, AI-assistant build), a monthly engagement (continuous optimization), or a combination. Ad spend is always separate and client-controlled.

- **URL:** https://flowproject.hu/marketing/ (HU) · https://flowproject.hu/en/marketing/ (EN)

## Process

Software projects follow six steps: **Ask** (1—2 weeks, workshop + interviews + material review) → **Listen** (1 week, user interviews) → **Sketch** (1 week, wireframes) → **Build** (6—12 weeks, two-week sprints, weekly demo + decision) → **Ship** (1 week, gradual 5% → 25% → 100% rollout) → **Measure** (3 months, post-launch optimization).

Marketing engagements follow three steps: **Audit + goal discovery** (free consultation, then a technical SEO audit) → **Individual offer** (tailored plan and pricing after a meeting, within 3 days) → **Build + run** (implement the foundation, launch, then continuously optimize — with weekly/monthly meetings and, where wanted, a 24/7 AI assistant).

## Studio principles

- We don't hire for a single project. Same small team + trusted partner network.
- One daily point of contact from first email to engagement end.
- No off-the-shelf pricing — every marketing offer is individual, built on an audit.
- AI and automation do the heavy lifting, but a human is always behind the client.
- Response time: <24 hours, always from a real person.

## Frequently asked

**Q: How is pricing determined?**
A: There is no off-the-shelf monthly package. You see all the options; the exact price is tailored after a technical SEO audit and a personal meeting.

**Q: Is this suitable for non-Hungarian markets?**
A: Yes — the technical SEO, AI-findability, PPC automation and AI-assistant work for international markets too.

**Q: Do you offer one-off projects instead of a monthly retainer?**
A: Yes — software is project-based, and marketing can be a one-time project (e.g. SEO foundation or AI-assistant build), a monthly engagement, or both.

**Q: What is the "AI marketing assistant"?**
A: A custom chatbot connected to all your ad accounts and data via MCP, available 24/7 — it reports in real time, recommends actions, and (with approval) executes campaign changes.

**Q: What about GDPR / EU AI Act compliance?**
A: All our software is GDPR-compliant by default, and our AI systems respect EU AI Act transparency requirements.

## Blog

Practical writing on engineering, AI and marketing from the studio. Every post exists in Hungarian and English. Index: https://flowproject.hu/blog/ (HU) · https://flowproject.hu/en/blog/ (EN) · RSS: https://flowproject.hu/blog/rss.xml

- **AI SEO: who do Google AI Overviews actually cite?:** Our data on 12 Hungarian keywords: every page had an AI Overview, yet only 24% of its sources ranked in the top 3. What AI SEO is and how to track it. https://flowproject.hu/en/blog/ai-seo-what-ai-overviews-cite/ (HU: https://flowproject.hu/blog/ai-seo-mi-alapjan-idez-az-ai/)
- **ROAS, ROI, CTR: what each number tells a business owner:** ROAS, ROI, CTR and conversion rate in plain language: what each metric measures, when it misleads, and what monthly report to ask your agency for. https://flowproject.hu/en/blog/roas-roi-ctr-marketing-kpis-explained/ (HU: https://flowproject.hu/blog/roas-roi-ctr-marketing-kpi-cegvezetoknek/)
- **Search Console, GA4, GTM: a new-year measurement checklist:** A year-start checklist for Search Console, GA4 and Tag Manager: ownership and tokens, key events, consent mode, internal traffic, retention and reports. https://flowproject.hu/en/blog/search-console-ga4-gtm-new-year-checklist/ (HU: https://flowproject.hu/blog/search-console-ga4-gtm-evkezdo-ellenorzolista/)
- **Google Trends in practice: from data to a content plan:** Using Google Trends for content planning: seasonality, comparisons, regions and related queries, and how to turn them into a dated, year-long content plan. https://flowproject.hu/en/blog/google-trends-content-plan/ (HU: https://flowproject.hu/blog/google-trends-tematerv/)
- **Withdrawal notice: mandatory webshop pages for the holidays:** Withdrawal notice, the new online withdrawal button, legal notice and privacy policy: what a webshop must have, how to run 14-day returns and common mistakes. https://flowproject.hu/en/blog/withdrawal-notice-webshop-mandatory-pages/ (HU: https://flowproject.hu/blog/elallasi-nyilatkozat-webshop-kotelezo-oldalak/)
- **Google Images and Lens: get products found by photo:** Google Images and Lens for webshops: filenames, alt text, structured data, Merchant Center and image sitemaps, so shoppers find products by photo. https://flowproject.hu/en/blog/google-images-lens-product-image-optimization/ (HU: https://flowproject.hu/blog/google-kepkereso-lens-termekkep-optimalizalas/)
- **Christmas email marketing that stays out of spam:** Christmas email marketing for online stores: SPF, DKIM, DMARC, one-click unsubscribe, segmentation and a late-November schedule that keeps you out of spam. https://flowproject.hu/en/blog/christmas-email-marketing-online-stores/ (HU: https://flowproject.hu/blog/karacsonyi-email-marketing-webshop/)
- **Google AI Mode: what it means for your visibility:** What Google AI Mode is, who sees it in Hungary, how clicks change, and what you can do so your business becomes a cited source in its answers. https://flowproject.hu/en/blog/google-ai-mode-visibility/ (HU: https://flowproject.hu/blog/google-ai-mod-lathatosag/)
- **One-page marketing plan: USP, audience and channels:** A one-page marketing plan template for small businesses: situation-based audiences, a USP you can prove, the 4Ps as one decision each, and two channels. https://flowproject.hu/en/blog/one-page-marketing-plan-template/ (HU: https://flowproject.hu/blog/marketingterv-egy-oldalon-sablon/)
- **Attribution after cookies: server-side and GDPR:** Marketing attribution without cookies: how server-side tracking and conversion APIs work, the Safari ITP trap to avoid, and how to stay GDPR-friendly. https://flowproject.hu/en/blog/marketing-attribution-after-cookies/ (HU: https://flowproject.hu/blog/marketing-attribucio-sutik-utan/)
- **Fast, cheap, good: can you really only pick two?:** Fast, cheap, good: why you can't have all three in a software project, why quality shouldn't be the bargaining chip, and how we decide scope with clients. https://flowproject.hu/en/blog/fast-cheap-good-software-triangle/ (HU: https://flowproject.hu/blog/gyors-olcso-jo-haromszog-szoftverfejlesztes/)
- **AI agent vs. template chatbot: which do you need?:** What separates a template chatbot from an AI agent, when your business needs which, and where off-the-shelf AI assistants fail. A practical decision checklist. https://flowproject.hu/en/blog/ai-agent-vs-template-chatbot/ (HU: https://flowproject.hu/blog/ai-ugynok-vs-sablon-chatbot/)
- **Why we start all marketing with a technical SEO audit:** Fix the bucket before you pour: our six-step technical SEO audit, the problems we find most often, and why it decides your visibility in AI search as well. https://flowproject.hu/en/blog/why-we-start-with-a-technical-seo-audit/ (HU: https://flowproject.hu/blog/miert-technikai-seo-audittal-kezdunk/)
- **Automation for small teams: 5 workflows that pay off:** Five concrete, no-hype automations for a 3–10 person company: enquiries, invoicing, payment reminders, booking and weekly reports, and how to roll them out. https://flowproject.hu/en/blog/small-team-automation-5-workflows/ (HU: https://flowproject.hu/blog/automatizalas-kis-csapatnak-5-workflow/)
- **Vibe coding pitfalls: why AI-generated code isn't enough:** Vibe coding is great for prototypes, not products: security holes, hallucinated packages, technical debt. Here's how we use AI responsibly as developers. https://flowproject.hu/en/blog/vibe-coding-pitfalls/ (HU: https://flowproject.hu/blog/vibe-coding-csapdai/)
- **Core Web Vitals in practice: INP, LCP and CLS:** What LCP, INP and CLS measure, how much they matter for Google, and how to improve real numbers on a small business site: thresholds, tools and fix order. https://flowproject.hu/en/blog/core-web-vitals-in-practice/ (HU: https://flowproject.hu/blog/core-web-vitals-a-gyakorlatban/)
- **Consent Mode v2: why did your tracked traffic drop?:** What "default denied" means, why GA4 shows fewer visitors after your cookie banner went live, and how small businesses can measure in a GDPR-friendly way. https://flowproject.hu/en/blog/consent-mode-v2-default-denied-explained/ (HU: https://flowproject.hu/blog/consent-mode-v2-default-denied/)
- **Structured data in 2026: what to add and what to skip:** Organization, Service, FAQPage, BlogPosting: which schema.org markup still matters per Google, what to skip now FAQ results are gone, and how to check it. https://flowproject.hu/en/blog/structured-data-schema-org-in-practice/ (HU: https://flowproject.hu/blog/strukturalt-adat-schema-org-gyakorlat/)
- **Google Business Profile in 2026: what matters locally:** Categories, services, posts and reviews: what actually matters in your Google Business Profile in 2026 for local search and AI answers, and what to skip. https://flowproject.hu/en/blog/google-business-profile-small-business-2026/ (HU: https://flowproject.hu/blog/google-cegprofil-kkv-2026/)
- **Shopify vs. a custom webshop: a decision guide:** Shopify or a custom Laravel webshop? A decision framework for non-technical owners: when an off-the-shelf platform is enough and when custom pays off. https://flowproject.hu/en/blog/shopify-vs-custom-webshop/ (HU: https://flowproject.hu/blog/shopify-vagy-egyedi-webshop/)
- **Bing Webmaster Tools and ChatGPT search: 10-minute setup:** Why Bing's index matters for ChatGPT search, and how to set up Bing Webmaster Tools fast: Search Console import, sitemap, IndexNow and a robots.txt check. https://flowproject.hu/en/blog/bing-webmaster-tools-chatgpt-search/ (HU: https://flowproject.hu/blog/bing-webmaster-tools-chatgpt-kereses/)
- **llms.txt explained: what it is and how to make one:** What llms.txt is, what a good file looks like, what Google says about it and when it's worth it. Full example file, step-by-step guide, common mistakes. https://flowproject.hu/en/blog/llms-txt-guide/ (HU: https://flowproject.hu/blog/llms-txt-magyarul/)
- **Why we build a dedicated AI marketing assistant for our clients:** Not another ChatGPT tab. A 24/7 assistant that knows your brand, your numbers and your calendar — and actually gets things done. Here's what it looks like in practice. https://flowproject.hu/en/blog/your-own-ai-marketing-assistant/ (HU: https://flowproject.hu/blog/sajat-ai-marketing-asszisztens/)
- **Technical SEO in 2026: getting found by Google and ChatGPT alike:** Search has split in two: classic Google results, and what AI models cite. Each needs something different. Here's what actually matters today. https://flowproject.hu/en/blog/technical-seo-and-ai-discoverability/ (HU: https://flowproject.hu/blog/technikai-seo-es-ai-kereshetoseg/)
- **AI in your business in 2026: where it actually pays off, and where it doesn't:** At peak AI hype it's easy to burn money. We break down which use cases deliver real ROI for an SMB — and which ones to leave alone. https://flowproject.hu/en/blog/ai-in-your-business-2026/ (HU: https://flowproject.hu/blog/ai-a-vallalkozasodban-2026/)

## Contact

- **Email:** hello@flowproject.hu
- **Phone:** +36 30 710 5407
- **Studio:** Budapest, Hungary
- **Free consultation:** 15-minute call, no commitment

## Optional

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- [Robots policy](https://flowproject.hu/robots.txt)
- [GitHub](https://github.com/szaaaabiii)